Be Recognised. Respected. Remembered.
36 Years
Leadership and
Transformation
7500+
Elite Clients and
Industry Leaders
No. 1
The Authority Personal
Branding System™
Recognised pioneers in personal branding, with 36 years of results-driven
expertise in executive positioning and reputation management.
Expertise
Deep Expertise in Executive and Corporate Branding
Proven Results
Evidence Based Success in Shaping Professionals into Thought Leaders
Real Impact
Not Just Online... We Build Your Brand in the Real World
Strategic Approach
Custom-Tailored Strategy (No Cookie-Cutter Approach)
Why Choose
The Authority Personal Branding System™?
Unlock a strategic, world-class approach to personal branding that has transformed leaders across four continents.
Reserve Your Private Call- Why Choose The Authority Personal Branding System™: Unlock a strategic, proven approach to authentic personal branding that has transformed leaders across four continents.
- Executive Presence: Command attention and project authority, both online and in person.
- Reputation Capital: Turn your brand into a business asset, attracting opportunities and recognition effortlessly.
- Evidence-Based Success: Shaping professionals into thought leaders.
- Client Achievements: Companies listed, awards won, media coverage secured.
- Global Trust: Led by Jon Michail — Forbes Councils Leader, best-selling author, and pioneer since 1989 — trusted by elite CEOs, entrepreneurs, and thought leaders.
- Tangible Outcomes: Building brands that thrive in the real world, not just online.
- Sustained Success: Clients build legacies, not just social followings.
- Long-Term Value: Branding that converts into real-world opportunities.
- Strategic Visibility: Be seen where it counts — media, speaking, and industry circles.
- Brand Communication: Craft messages that resonate, build trust, and align with your values.
- Aligned Leadership: Lead with purpose and clarity, avoiding burnout.
Why Choose
The Authority Personal Branding System™?
Unlock a strategic, world-class approach to personal branding that has transformed leaders across four continents.
Deep Expertise
- Why Choose The Authority Personal Branding System™: Unlock a strategic, proven approach to authentic personal branding that has transformed leaders across four continents.
- Executive Presence: Command attention and project authority, both online and in person.
- Reputation Capital: Turn your brand into a business asset, attracting opportunities and recognition effortlessly.
Proven Results
- Evidence-Based Success: Shaping professionals into thought leaders.
- Client Achievements: Companies listed, awards won, media coverage secured.
- Global Trust: Led by Jon Michail — Forbes Councils Leader, best-selling author, and pioneer since 1989 — trusted by elite CEOs, entrepreneurs, and thought leaders.
Real Impact
- Tangible Outcomes: Building brands that thrive in the real world, not just online.
- Sustained Success: Clients build legacies, not just social followings.
- Long-Term Value: Branding that converts into real-world opportunities.
Real Leaders. Real Results
I am Jon Michail, Founder and Group CEO of Image Group International, and a globally recognised personal branding strategist with over 36 years of results focused experience.
At Image Group International, we deliver award-winning, original advisory programs designed to empower and transform individuals and organisations… elevating their influence, reputation, and financial success.
Call Us, Let's Start....
Jon Michail
Founder and Group CEOHow It Works
Build Your Authority in Three Easy Steps
A fast, evidence-based system tailored to elevate your personal brand. Unlock influence, grow authority, and make a lasting impact… without the guesswork.
Reserve Your Private Call1
Reserve Your Private Call
Discover where you stand and unlock key opportunities to lead your industry and beyond.
2
Get a Tailored Brand Strategy
Receive a custom proposal which is action-oriented to amplify your strengths and boost your reputation.
3
Build an Authority-Driven Brand
Create a powerful personal brand that attracts opportunities and sets you apart.
Our Case Studies
Proven Success Stories
How We Build Industry Leaders
See how executives and entrepreneurs transformed into globally recognised
authorities with … The Authority Personal Branding System™
Paul Wheelton, AM KSJ
Wheelton Group of Companies
Case Study
Scaling Influence Beyond Business Success
The Challenge:
Already a highly successful businessman and owner of Budget Rent A Car, Paul Wheelton sought to move beyond financial success.
He wanted to establish a purpose-driven legacy, amplify his influence, and position himself as a thought leader in business and philanthropy.
The Solution:
Through strategic personal branding, we transformed Paul’s presence from a business leader to a trusted authority in corporate philanthropy
- Authority Positioning
- High-Profile Media Features
- Speaking Engagements
- Legacy Structuring
The Results:
- Recognised as a national leader in philanthropy – awarded the Order of Australia.
- Expanded influence through major media features and industry recognition.
- Increased impact – millions donated to communities in Australia and Bali.
- Secured high-level connections and speaking opportunities at top-tier conferences and business forums.
“An authority in his field, Jon Michail raises the bar by enabling his clients to achieve great results in a wide range of pursuits. His added concern for humanity makes him a delight to work with.”
Paul made his impact. What’s your legacy?
Reserve Your Private Call
Beth Mathison MBA Grad.
Director, Centaur Australia
Case Study
Unlocking Executive Presence & Influence
Industry Recognition: Winner – Telstra Businesswoman of the Year
The Challenge:
A seasoned executive with national recognition and global leadership experience, Beth Mathison had already achieved significant success. Yet she sensed an opportunity to elevate her executive presence, influence, and brand to align with the next chapter of her career and legacy.
The Solution:
Beth partnered with Jon Michail and Image Group International to sharpen her personal brand and amplify her leadership presence.
- Identity & Confidence Reset
- Perception Management
- Executive Gravitas
- Strategic Visibility
The Results:
- Described her personal transformation as “almost unbelievable,” despite already being highly confident.
- Saw immediate changes in how she was perceived—gaining deeper respect and stronger influence.
- Achieved rapid improvements in income, work status, and lifestyle.
- Solidified her leadership legacy and influence as a role model for women in business.
- Winner – Telstra Businesswoman of the Year, setting new standards in executive leadership.
“My confidence improved considerably…even as someone who’s always been confident. The transformation was almost unbelievable.”
Beth Mathison MBA Grad. Dip. IR/HR BA FAICD FIML FGIA
Reserve Your Private Call
Paul Fielding
RXP Group
Case Study
From Executive Success to Purposeful Leadership
The Challenge:
Despite a remarkable career—co-founding RXP Services and listing two companies on the ASX …Paul Fielding sought deeper alignment between his leadership, personal values, and long-term impact. He wanted to evolve beyond traditional executive success and build a brand grounded in authenticity, mentorship, and service.
The Solution:
Through personalised coaching and strategic brand development, we helped Paul transition from high-performing executive to purpose-led leader.
- Personal Brand Alignment
- Leadership Presence
- Mentorship Model
- Value-Centred Impact
The Results:
- Listed two companies on the ASX with strong market recognition.
- Built a purpose-driven leadership brand rooted in authenticity and service.
- Gained clarity and confidence in communication, strategy, and personal direction.
- Inspired others through a renewed focus on mentorship, contribution, and values-based leadership.
“Jon helped unlock my full potential…personally and professionally…while reminding me of the power of giving back.”
Paul Fielding
Reserve Your Private CallWhy Choose Image Group International?
Because Your Brand Deserves More Than Social Media Vanity
Beyond Social Media Branding
We focus on real-world influence, guiding you to gain industry authority… not just Instagram followers.
Proven Personal Branding That Works
We use a proven, holistic system to elevate your executive positioning, secure elite media features, and build real-world influence.
Branding Authorities, Not Marketers
We specialise in deep personal branding, blending strategy and psychology… beyond quick wins.
What the Media Says...
Not Just Another Branding Service, We Build Legacies
A fast, proven system tailored to elevate your personal brand. Unlock influence, grow authority, and make a lasting impact… without the guesswork.
Reserve Your Private Call
Your personal brand is not a vanity project…it’s your most valuable business asset.
It’s a proven methodology developed by Jon Michail that helps executives and entrepreneurs build an authentic, high-impact personal brand that drives influence, trust, and opportunity. It blends strategy, psychology, image, and reputation management to position you as a recognised authority in your space.
Unlike generic coaching or off-the-shelf branding courses, this system is tailored to you—your values, goals, and unique strengths. It’s built on decades of real-world results with CEOs, elite professionals, and high performers. We don’t just improve how you’re seen…we shift your market positioning and open doors.
It’s for ambitious executives, entrepreneurs, and emerging leaders who want to build credibility, expand influence, attract high-value opportunities, and stand out in a competitive world…without compromising authenticity.
Clients have reported:
- Increased visibility and media coverage
- More strategic business opportunities
- Higher trust from key stakeholders
- Better career positioning and negotiation power
- Personal clarity and confidence in their identity as a leader
You’ll begin to see clarity and mindset shifts within weeks, even immediately. Tangible results…like increased recognition, growth in your network, and elevated positioning…typically build within 60–90 days and compound over time.
Absolutely. Good is the enemy of great. Many of our clients come with established reputations but need to sharpen their message, re-align their image, or prepare for their next major move…whether it’s a board role, a global stage, or a new venture. We take you from credible… to invaluable.
The Authority Personal Branding System™ delivers a multi-dimensional return:
- Reputation: You’ll gain elevated positioning as a trusted authority…leading to increased influence, media opportunities, and stronger credibility with decision-makers.
- Financial: A compelling personal brand drives premium positioning. Clients often attract higher-value partnerships, board roles, speaking invitations, and business growth through trust and visibility.
- Legacy: Beyond immediate gains, this system helps you define and shape the legacy you leave…intentionally and authentically. You’ll be remembered not just for what you did, but for who you became.
“Your personal brand is not a vanity project…it’s your most valuable business asset.” — Jon Michail
Your Brand Is More Than Followers... It's Your Legacy. Build Authority That Lasts.
Real influence isn’t about likes. It’s about leadership, reputation, and impact. Let’s position you where you belong, at the top.
